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ABOUT ME

I’m a Berlin-based Communication Designer with experience in branding, campaigns and visual communication across physical and digital touchpoints.

Currently working at IKEA, I design and implement retail communication, adapt campaigns across formats and support expansion projects for new stores. Previously, at the natural skincare brand This Place, I worked on packaging, marketing assets, product launches, illustration and photography.

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Illustration has always been central to the way I think. I use it not only as an aesthetic tool, but as a way to develop concepts, build distinctive visual languages and bring personality into brand communication.

MY STORY

Creativity has been central to the way I observe, understand, and communicate ideas from an early age. Drawing and working with my hands first introduced me to the possibilities of visual expression and continue to influence the way I approach design today.

I chose communication design as a way to combine this artistic perspective with strategic thinking and purposeful problem-solving. I am driven by the challenge of translating ideas into clear, engaging visual solutions, while remaining curious, adaptable, and open to new methods, contexts, and creative challenges.

Contact Me
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©2021 by Laura Heberger. Proudly created with Wix.com

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